Cougar Life: Costs, Experiences, and Functions

The dating site where mature single women and hot young men meet for mutual fun sans the baggage of traditional relationships.

Cougar Life Landing Page

Since 2006, Cougar Life established itself as the avenue for mature women and younger men to connect and to date each other.

Cougar Life is an affiliate of Ruby Life Inc, the company behind Ashley Madison and Established Men. The company boasts itself as the host of leading niche dating sites and connects people with different and unique types and preferences.

Household Name

Similar to its sister dating site, Ashley Madison, the dating site Cougar Life has become a household name but not for all the wrong reasons. It has gathered attention from various media outlets such as ESPN, Playboy, USA Today, Fox News, and Sports Illustrated. Even sports teams, like the New York Mets, approached Cougar Life to help in a marketing campaign.

It is no surprise that it became a popular site considering its affiliation. Furthermore, Cougar life has over seven million users worldwide. It also garners about 300,000 monthly visits and almost a third of them are first-time site visitors.

Cougar Life Logo
Dating site for cougars to meet their cubs
Audience Demographics

These visitors come from different parts of the globe with the United States, Canada, and the United Kingdom as the top 3 countries where they come from. Members of the site are also interested in different online communities like romance and relationship forums.

Although the site is geared towards women, about 70% of its total members are skewed towards males and the rest are women. In terms of accessing the site, most members use the site through their mobile devices.

This review takes an in-depth analysis of Cougar Life. Read on and see what all the fuss is about this site. And if you like it or you’re curious enough, sign-up and explore it for yourself.

Sign-up Process

Cougar Life Sign Up Page

  • Doesn’t take too long to sign-up
  • One-step registration process
  • Members have to create a username
  • Need to write a greeting introduction
  • Physical descriptions are included in the form

Among all dating sites, Cougar Life is one of the simplest and easiest there is on the market. With its one-step registration process, the site ensures that its potential new members don’t go through the hassle of unnecessary steps.

Clicking on “View members” from the site’s landing page will redirect you to a sign-up form. All you need to do is fill out the form which is divided into two sections: your account information and your personal details.

Account Information

In this part of the sign-up form, you are to provide a valid e-mail address, a username or an alias that will be displayed in your profile, and a strong password. You also have the option to upload your photo or do it later in this section.

Personal Details

The second section of the form requires you to key in your basic information such as date of birth, gender, and location (country, state, zip code). Included in this section is all about your physical details. There are predetermined answers that you can choose from to indicate your body type, eye and hair color, and ethnicity. Aside from these information fields, you also have to write a short greeting for the other members of the site.

Make sure that you agree to the site’s privacy policy and terms and conditions by ticking on the small box at the bottom of the form. Now that you have successfully created your account, a verification email will be sent to you to complete your registration to the site.

Profile Information

Cougar Life Female Profile

  • Profiles are free to view for everyone
  • Four different member information tabs
  • Private photo albums are available
  • Profile details can be changed at a later time
  • Some members don’t have complete profiles

With its simplistic and minimalist registration process, you would expect that Cougar Life members’ profile information is bare and doesn’t reveal much about its users. Furthermore, the site doesn’t really require their members to complete their profile information.

However, you will find there are many users who have completed their profiles. These are very informative and telling that members are serious about putting themselves out there. Most profiles on the site have also uploaded their photos so you would have an idea of what they look like.

At the minimum, you will read each member’s basic information such as their age, location, ethnicity, education, and background. Aside from these details, you may also go to their About Me tab so you would know more about them. They would have filled in some information about what they like, what they’re looking for, and what they think. Moreover, the other two tabs, Q&A and Gifts, would tell you about the member’s personalities, opinions, and gifts they received.

Furthermore, if you have a standard account, you will be able to view other members’ full profile. There are some features though that are not accessible such as private photos unless you are granted permission by the member to view them.

Making Contact

Cougar Life Messaging

  • Multiple contacting functions
  • Basic search function for all members
  • Send free flirts to members
  • Requires paid subscription to send and read messages
  • Can view who is available to date for the night

Signing up at Cougar Life is easy and free-for-all, so you shouldn’t be surprised if they give you limited access to its features. With your standard account, you will only be able to use the search functions and send flirts to other users for free.

However, only those with a premium subscription to the site can connect with other members of the site using its full features. These features include:

Search Function

The site has placed several layers of filters so that cougars or cubs can find the match of their preference. You can use the information in the profile fields, distance, and keywords as filters of the search function.

This is free for everyone to use. Just note that you won’t be able to save the filters you used so you have to input the information you need for your preferences.

Send Flirt

If you’re looking for that “like” button to let someone know that you like them, just send a flirt along their way. Flirt is Cougar Life’s version of like and you can send it for free.


Full access to messages is exclusive to premium members only. Among the messaging options are priority mail, regular messaging, and chat messages. Sending and receiving messages through any of these messaging features require the use of credits. These credits can be purchased through a paid membership subscription.

Find a Date

This is Cougar Life’s most highlighted feature. It allows members to find each other who are available to go on a date that night. This is free to use for all members and can be accessed as a search filter.

Send a Gift

Send a Gift feature lets you purchase and send virtual gifts for any member that you like. Gifts range from virtual chocolate to flowers and have a corresponding amount of credits. You may send the gift on its own for a particular amount of credits or send it with a message for an additional credit cost.

Private Photos

Cougar Life members can upload photos of themselves both publicly and privately. Public photos can be viewed by all members whether they have standard or paying accounts. On the other hand, uploaded private photos can only be viewed by you and the members that you gave access to or vice versa.


Cougar Life Premium Cost

  • Multiple membership package options
  • Optional payment for mobile access
  • Above-average premium membership cost
  • Free access to your dashboard
  • Discreet payment

Cougar Life has three paid membership packages to offer:

  • One-month membership with 100 credits
  • Three-month membership with 500 credits
  • Twelve-month membership with 3,000 credits

On top of the subscription fee, there is an optional one-time payment of $5 to gain mobile access to the site. If you choose to pay, you will be able to use the website through your mobile device. This is a convenient option for you if you are always on the go and it also gives you instant access to the site.

Upgrading your Cougar Life membership can give you access to the site’s premium features. And if you are a paying subscriber, you get your own premium member badge. You also become a recommended member on other users’ dashboards and get exclusive viewing access.

Free Features
  • Search functions
  • Send flirts
  • Access to member’s profile
  • Access to blogs
Premium Features
  • Access to messaging features
  • Send virtual gifts
  • Access to priority mail
  • Show first in search results

Cougar Life accepts payments made through Paypal or credit card (Master Card, Visa, American Express, and Discover). In your billing statement, your subscription to the site will appear as CL Media. Your payment information will be used for collection purposes only and will not be retained on the site.


Cougar Life Female Profile - Mobile

  • Available to iOS and Android users
  • Free to download
  • Similar functions and features as the desktop version
  • Website is mobile-optimized

Cougar Life’s app is a great platform for its members. It can be downloaded for free from both the App Store and Google Playstore. It is convenient to use and it also provides easy access to the site’s features.

In terms of unique functionality and features, the same services are being offered through the app. Nevertheless, it is a welcome addition especially for members who are always on the go and on the look-out for quick mature encounters.

If you do not have the app on your phone, then it’s not a problem. You can still access the Cougar Life through your mobile. Its website is mobile-adaptive so it will fit on your screen without looking distorted. It’s pleasing to look at since its design and color scheme are consistent with its website version.

Experience Reports

Since I was young, I’ve always been attracted to women at least 10 years older than me and I was made fun of it by my peers and it was difficult finding someone because some women are too scared to be judged. Good thing I joined Cougar Life, I don’t have to look to far to find someone to date. I made sure to use their Find a Date feature if I wanted to hang out and have fun.

John, 26, Salesman

I have been in long-term relationships with men my age, and they were good but not great. Three years ago, I joined Cougar Life after a twenty-something man flirted with me at the bar. I liked the feeling so I joined the site to find young men who wants to date women older than them. I have to say that it was a good decision. I met someone who’s near my area, and we’ve been seeing each other since then.

Gianna, 39, Accountant

Cougar Life is great, it was easy to use, I understood its functions easily, and its features are great. It’s just that I didn’t get the same result as others have. I’m not sure what’s wrong, but maybe I need to improve on my profile information or upload a better photo. So far, in my 3 months, I haven’t found anyone yet.

Jessica, 48, Executive Assistant


Cougar Life is not your typical dating site. It attracts members who are not afraid to go for what they want regardless of other people’s opinions. It’s the go-to resource for matchmaking and introductions of cougars and cubs. As the most well-known and established dating site of this niche, it should not come as a surprise that its price points are on the higher end. But if you are passionate about this lifestyle, then give it a try. Sign up now!



What is Cougar Life?

Cougar Life is a dating website that matches cougars (older women) and their cubs (younger men).

Where is Cougar Life’s headquarters located?

Cougar Life is under the same company as Ashley Madison and Established Men. You may contact them through:

Ruby Life Inc.

PO Box 67027, Toronto, ON Canada, M4P 1E4

[email protected]


Safety and Security

Is Cougar Life legit?

Cougar Life is a legitimate operation with over 7 million members globally and has wide media coverage and brand partnership.

How do I block someone on Cougar Life?

Just go to the member’s profile and click on the block icon.

How come my profile information was changed?

Cougar Life maintains certain guidelines in terms of profile content. No personal details such as e-mail addresses, phone numbers, and websites are shown in your profile.


Do I have to pay at Cougar Life?

Account creation at Cougar Life is free. However, to fully enjoy the services and features of the site, you would need to subscribe to their premium membership package.

What are the payment options at Cougar Life?

Cougar Life accepts several payment options such as PayPal and credit card but they also accept Western Union payments and other methods based on the region. In addition, they also allow you to redeem major retail gift cards for more discreet payment.

Does Cougar Life have a match guarantee?

Like any other dating site, it takes time to find a match. Try their premium membership to increase your chances of finding your pair.

Services and Features

Can I read Cougar Life messages for free?

To access messages, you need a premium membership since reading and responding to messages is not for free.

Does Cougar Life host events where members can attend?

Currently, Cougar Life does not organize meetups of its members. What it has is a Find a Date feature which allows you to find someone available to date for a particular night.

What do I need to do so my profile will appear first on search results?

To improve your profile listing and to appear first on search, you would need to upgrade to a premium subscription and upload at least three photos of you.

Account and Membership

How to create a Cougar Life account?

It’s simple. Just go to their website and follow the steps.

How long do I need to wait in order to get my Cougar Life account approved?

Once you’ve created your account, your profile will be activated as soon as you completed your account. However, for custom content, it takes manual approval from the site and might take up to 24 hours during holidays and weekends.

How do I deactivate my Cougar Life account?

To deactivate your account, click on your avatar, select My Account Settings from the drop-down menu and click on the Account tab. Then click on the deactivate button and follow the instructions.

Is there a code of conduct that I need to follow at Cougar Life?

Cougar Life encourages its members to be courteous and kind and to follow their terms and conditions. You have to know that the site does not allow solicitation, harassment, racial and ethnic slurs, and insulting messages.

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